Website Privacy Policy

Effective Date: 22 October 2024

Last Updated: 10 October 2024

GENERAL DISCLAIMER

Welcome to our website! By continuing to browse and use this site, you agree to comply with and be bound by this disclaimer, along with our privacy policy and terms and conditions of use.

The information provided on this website is intended for general informational purposes only and is offered by Arch Agency Pty Ltd at archdigitalmarketing.com.au. While we strive to keep the information accurate and up to date, we make no representations or warranties of any kind, either express or implied, regarding the completeness, accuracy, reliability, suitability, or availability of the website or the information, products, services, or related graphics contained herein for any marketing purpose. Any reliance you place on such information is strictly at your own risk. We encourage you to conduct your own research and due diligence to determine whether our services are suitable for your specific needs.

In no event shall we be liable for any loss or damage, including but not limited to indirect or consequential loss or damage, or any loss of data or profits arising from the use of or inability to use this website or any information contained herein.

Our website may contain links to third-party websites that are not controlled by Arch Agency Pty Ltd. We do not endorse or have any control over the content or availability of those external sites. The inclusion of any links does not necessarily imply a recommendation or endorsement of the views expressed within them.

We make every effort to ensure that our website runs smoothly. However, Arch Agency Pty Ltd takes no responsibility for, and will not be liable for, the website being temporarily unavailable due to technical issues beyond our control.

1. OUR COMMITMENT TO PRIVACY

Arch Agency Pty Ltd (“we,” “our,” “us”) respects your privacy and is committed to protecting your personal information. This Privacy Policy outlines how we collect, use, disclose, and protect your personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs) when you use our website archdigitalmarketing.com.au and any associated services.

This Privacy Policy applies to all personal information collected by Arch Agency Pty Ltd via our website.

2. What is "personal information"?

(a) The Privacy Act 1988 (Cth) currently defines "personal information" as meaning information or an opinion about an identified individual or an individual who is reasonably identifiable:

(i) whether the information or opinion is true or not; and

(ii) whether the information or opinion is recorded in a material form or not.

(b) If the information does not disclose your identity or enable your identity to be ascertained, it will in most cases not be classified as "personal information" and will not be subject to this privacy policy.

3. What information do we collect?

The kind of personal information that we collect from you will depend on how you use the website.

We may collect personal information from you when you interact with us, such as:

(a) Personal Information: Name, email address, phone number, and other details you provide when contacting us or signing up for our services.

(b)Technical Data: IP address, browser type, device type, and browsing behavior on our website.

4. How we collect your personal information

Your personal information is collected when:

(a) You provide it to us directly via contact forms, registrations, or other interactions.

(b) Automatically when you browse our website, through cookies, analytics tools, or similar technologies which enable us to tell when you use the website and also to help customise your website experience.

As a general rule, however, it is not possible to identify you personally from our use of cookies. You can control the use of cookies through your browser settings.

5. Purpose of collection

(a) The purpose for which we collect personal information is to provide you with the best service experience possible on the website.

(b) We customarily disclose personal information only to our service providers who assist us in operating the website. Your personal information may also be exposed from time to time to maintenance and support personnel acting in the normal course of their duties.

(c) By using our website, you consent to the receipt of direct marketing material. We will only use your personal information for this purpose if we have collected such information direct from you, and if it is a material of a type which you would reasonably expect to receive from us. We do not use sensitive personal information in direct marketing activity. Our direct marketing material will include a simple means by which you can request not to receive further communications of this nature.

6. Website Analytics

We use third-party services such as Google Analytics and Meta (formerly Facebook) to collect and analyse information about our website visitors. These services help us understand how users interact with our site and enable us to improve the user experience.

(a) Google Analytics: This service collects information about how users interact with our website, including pages visited, time spent, and referral sources. This information is aggregated and anonymized, and no personally identifiable information is collected. You can learn more about Google Analytics’ privacy practices here.

(b) Meta: We use Meta’s tracking tools to help us measure the effectiveness of our advertising and understand user behaviour on our site. Meta may collect data such as device information and browsing behaviour. You can learn more about how Meta uses your data here.

7. DISCLOSURE OF INFORMATION

We may share your personal information with:

(a) Trusted third-party service providers that assist in delivering our services (e.g., IT, hosting, or marketing).

(b) Regulatory authorities if required to comply with laws.

We do not sell, trade, or otherwise transfer your personal information to third parties without your consent. However, we may share your information with trusted service providers, subject to strict confidentiality agreements.

8. Overseas transfer

Your personal information may be transferred overseas or stored overseas for a variety of reasons. It is not possible to identify each and every country to which your personal information may be sent. If your personal information is sent to a recipient in a country with data protection laws which are at least substantially similar to the Australian Privacy Principles, and where there are mechanisms available to you to enforce protection of your personal information under that overseas law, we will not be liable for a breach of the Australian Privacy Principles if your personal information is mishandled in that jurisdiction. If your personal information is transferred to a jurisdiction which does not have data protection laws as comprehensive as Australia's, we will take reasonable steps to secure a contractual commitment from the recipient to handle your information in accordance with the Australian Privacy Principles.

9. Data Security

We take data security very seriously and have put reasonable and appropriate safeguards in place to protect your personal information from unauthorized access, disclosure, alteration, misuse, or destruction. These include encryption, access controls, and regular security checks. However, please keep in mind that no method of transmitting or storing data online can be guaranteed as completely secure.

10. Right to Access and correction

You have the right to:

(a) Access, correct, or update your personal information at any time.

(b) Withdraw your consent for us to use your information (where applicable).

Australian Privacy Principle 12 permits you to obtain access to the personal information we hold about you in certain circumstances, and Australian Privacy Principle 13 allows you to correct inaccurate personal information subject to certain exceptions. If you would like to obtain such access, please contact us as set out below.

11. Complaint procedure

If you have a complaint concerning the manner in which we maintain the privacy of your personal information, please contact us as set out below. All complaints will be considered by Alissa Cass and we may seek further information from you to clarify your concerns. If we agree that your complaint is well founded, we will, in consultation with you, take appropriate steps to rectify the problem. If you remain dissatisfied with the outcome, you may refer the matter to the Office of the Australian Information Commissioner.

12. GDPR

In some circumstances, the European Union General Data Protection Regulation (GDPR) provides additional protection to individuals located in Europe. The fact that you may be located in Europe does not, however, on its own entitle you to protection under the GDPR. Our website does not specifically target customers located in the European Union and we do not monitor the behaviour of individuals in the European Union, and accordingly the GDPR does not apply.

13. EXTERNAL LINKS

Our website may link to external sites. We are not responsible for the privacy practices of those third-party websites.

14. Changes to this Privacy Policy

We reserve the right to update this Privacy Policy at any time in accordance with our requirements and the law. Any changes will be updated on our website. Please access our website regularly to ensure that you have our most recent Privacy Policy.

15. How to contact us about Privacy

If you have any questions, would like to access your personal information, or wish to raise a concern about our privacy practices, please feel free to reach out to us at: policy@archdigitalmarketing.com.au.

This Privacy Policy was last updated on 10 Oct 2024.